Campaign signs – Votecraft.org

Make signs

To create an effective protest sign, focus on simplicity, clarity, and visual impact. Use a bold, contrasting color scheme for easy readability from a distance, and keep your message short, memorable, and impactful.

The impact of a protest sign comes from its ability to condense complex ideas into memorable and emotionally resonant statements. In a sea of people, a powerful sign can grab attention, spark dialogue, and be photographed or shared widely—turning a personal act of expression into part of a larger narrative. Well-crafted signs humanize causes, give voice to the unheard, and contribute to the visual memory of movements, from civil rights marches to climate strikes. If you can’t attend a protest you can still make a sign and share it with a friend who can. Often at these events people go without signs and would love an extra one.

Some handy videos

Determine your core message: Identify the purpose and objective of your protest or involvement in the protest.
Choose a clear and concise message: Keep it short and to the point. Aim for five to seven words, which is generally considered an ideal length for readability from a distance.
Decide on your message approach:
-Call-to-action: Clearly state what you want a specific person, organization, or government entity to do, or to stop doing.
-Make-a-stance: Explain why you’re there and why the issue matters to you, sharing your personal beliefs and perspective.
-Get-attention: Use humor, wit, pop culture references, or shock value to grab attention and increase media coverage. However, use this approach sparingly to maintain focus on the cause.

Consider adding a symbol: A symbol can be used alongside or in place of text to convey a message quickly and simply.
Size matters: Choose a size that allows for your message to be readable from a distance.
Prioritize readability:
-Use large, bold letters that contrast sharply with the background.
-Stick to a limited color palette (2-3 colors are often sufficient) to enhance readability.
-Avoid overcrowding with too many words or graphics.

Materials:

Choose a sturdy material: Poster board or cardboard are common options, but foam core boards or even PVC can provide more durability.
Ensure it’s weather-resistant: Consider laminating your sign or covering it with clear packing tape or a plastic sheet.
Use paint markers or bold letters: These options ensure your text is high-contrast and visible.
Attach a handle: A sign handle can provide a comfortable grip for holding the sign for extended periods.

Helpful PDF

How can you to be involved?

Help us raise awareness—explore creative ideas, learn more,
or support the work through our emporium.