Design protest signs

To create an effective protest sign, focus on simplicity, clarity, and visual impact. Use a bold, contrasting color scheme for easy readability from a distance, and keep your message short, memorable, and impactful. 

The Impact

The impact of a protest sign comes from its ability to condense complex ideas into memorable and emotionally resonant statements. In a sea of people, a powerful sign can grab attention, spark dialogue, and be photographed or shared widely—turning a personal act of expression into part of a larger narrative. Well-crafted signs humanize causes, give voice to the unheard, and contribute to the visual memory of movements, from civil rights marches to climate strikes. If you can’t attend a protest you can still make a sign and share it with a friend who can. Often at these events people go without signs and would love an extra one. 

Some handy videos

 
  • Determine your core message: Identify the purpose and objective of your protest or involvement in the protest.
  • Choose a clear and concise message: Keep it short and to the point. Aim for five to seven words, which is generally considered an ideal length for readability from a distance.
  • Decide on your message approach:
    • Call-to-action: Clearly state what you want a specific person, organization, or government entity to do, or to stop doing.
    • Make-a-stance: Explain why you’re there and why the issue matters to you, sharing your personal beliefs and perspective.
    • Get-attention: Use humor, wit, pop culture references, or shock value to grab attention and increase media coverage. However, use this approach sparingly to maintain focus on the cause.
  • Consider adding a symbol: A symbol can be used alongside or in place of text to convey a message quickly and simply.
  • Size matters: Choose a size that allows for your message to be readable from a distance.
  • Prioritize readability:
    • Use large, bold letters that contrast sharply with the background.
    • Stick to a limited color palette (2-3 colors are often sufficient) to enhance readability.
    • Avoid overcrowding with too many words or graphics.
Materials:
  • Choose a sturdy material: Poster board or cardboard are common options, but foam core boards or even PVC can provide more durability.
  • Ensure it’s weather-resistant: Consider laminating your sign or covering it with clear packing tape or a plastic sheet.
  • Use paint markers or bold letters: These options ensure your text is high-contrast and visible.
  • Attach a handle: A sign handle can provide a comfortable grip for holding the sign for extended periods.

Helpful PDF

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